- Description
Description
Thanks to its state-of-the-art formula, a single layer provides a thin, opaque, and adherent film that coats the lips in universal shades, revealing the full power, intensity, and purity of the pigment. It includes a natural and sustainable Italian active ingredient, Aglianico grape extract, a renowned red variety grown in southern Italy. Produced from grape pomace discarded after pressing, it is part of a “zero waste” approach that supports the local economy, protects the environment, and regenerates the lips. The active ingredient stimulates the production of hyaluronic acid and helps repair the barrier, improving lip hydration.
Puro Lipstick is also rich in vitamin E and antioxidants and is flavored with food-grade Ethylvanillin.
Its new innovative formula makes the lipstick easy to apply, while the tip perfectly defines the lips. The chic and elegant black packaging is made of recyclable plastic and can be easily separated into different parts.